Customer Story
Floship, an eCommerce Logistics Startup based in Hong Kong
Who
Floship is a Hong Kong based logistics service specialized in international crowdfunding and e-commerce fulfillment. Floship offers fast and cost-efficient global shipping services. They offer a full suite of logistics services that help ecommerce business to serve customers around the world. Floship provides their customers the peace of mind to focus on other important things – taking their business to the next level.
The Challenge
Floship selected Visichain to lead a full rebranding and UX design initiative for their website, marketing materials, and self-service logistics management web portal.
As a logistics provider, trust, reliability, and dependability are of utmost importance for Floship’s customers, so a predominantly blue and grey color scheme were chosen as these colors are associated with these traits.
Material Design:
"We were referred to Visichain by a few people including someone high up at Goldman Sachs. Once I got in touch with Visichain, they quickly understood our problem. We gave them one process to fix as a trial: they were able to get the process off excel in 30-days. They moved forward with no disruption to our business processes. Then we continued to engage Visichain and now have them integrating all our systems -- a challenge another major consultancy failed at and Visichain has succeeded with. They are really responsive to all of our feedback and adjusted to our demands.
CIO, Top 10 European Retailer
STYLE GUIDE
In keeping with material design, Visichain used a pallet of flat colors and Google’s Roboto font family. An eye-catching orange was used to maximize the conversion rate of critical Call to Action buttons.
Website
The Floship website features a modern flat and minimalist design that concentrates focus on short and concise benefit statements and information about Floship’s products and services.
Visichain translated the themes established in the digital designs into a 50+ page ebook that has been downloaded thousands of times and remains a key pillar of Floship’s marketing program.
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